Sam Thomason is a seasoned professional in the music industry with significant experience in audience strategy and analytics. Currently serving as the Senior Audience Strategy Manager for Research & Insights at FUGA since July 2022, Sam specializes in researching audience psychographics to inform creative campaign strategies and develop innovative methodologies for music fan engagement. In addition to founding Ambientologist, a label focusing on ambient and experimental music, Sam has held pivotal roles at prominent companies such as Armada Music and Sony Music Entertainment, where responsibilities included setting up data teams, managing analytics, and overseeing digital projects. Sam's extensive background in music psychology and commitment to understanding fan cultures significantly inform strategies for artist engagement and community building.
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