Rita Freire

Head of Global Customer Activations & Head of Marketing as a Service (MaaS) | Global Marketing CoE

Rita Freire is a visionary business leader with over 30 years of international experience in diverse industries, including Telecommunications, IT, and Retail. Rita has held various leadership positions, such as Head of Customer Service at Wimdu and Director of Customer Insight at Colt Technology Services, consistently driving transformation and achieving strategic impact. They are skilled in Marketing, Customer Experience, and Operations, with a proven ability to empower teams and create environments conducive to innovation. Rita has also founded their own corporate events company and currently engages in marketing and customer experience roles, focusing on delivering impactful business outcomes. They hold a Law degree from Faculdade de Direito de Lisboa and a postgraduate qualification in Marketing from Universidade Católica Portuguesa.

Location

Lisbon, Portugal

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