Wayne Swallow

Wayne Swallow is an experienced executive in retail technology consulting, currently serving as CEO of Blue Yeti Consulting Ltd since November 2019. In addition to this role, Wayne is the Chairman of PLM Global Limited and has been instrumental in driving procurement and developing tailored product solutions for the retail industry. As Head of Partnerships at Ubamarket Ltd, Wayne has significantly increased user engagement and app downloads through strategic collaborations with major retailers. Wayne's expertise extends to roles as Retail Technology Consultant at Fujitsu and Trust Systems Ltd, as well as previous positions at Objectivity | Part of Accenture and Moto Hospitality. Wayne also held leadership positions at htec and Gander, managing the development of critical software solutions for retailers, demonstrating a strong commitment to innovation and growth in retail technology. Wayne's educational background includes studies at Doncaster College.