Luisa Puentes is a seasoned professional in digital marketing and customer success, currently serving as Senior Director of Retail Customer Success at Fullpath since July 2024. Luisa previously held the position of Senior Director of Digital Performance Strategy, Client Engagement & Customer Success at Ansira, where leadership extended to a global team of over 150, driving exceptional service for more than 1,500 automotive clients. Previous roles include Director of Digital Performance Strategy at Sincro and Earned Marketing Team Manager at CDK Global, with a focus on Search Engine Optimization and customer retention strategies. Luisa founded Estrategia Interactiva, leading international digital marketing initiatives and clients across various industries. Educational achievements include a Master Certificate in Internet Marketing from the University of San Francisco and a B.A. in Communications and Arts from UCAB.
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