Fullpath (formerly AutoLeadStar) is the automotive industry’s leading Customer Data and Experience Platform (CDXP). Fullpath enables dealers to turn their first-party data into customers for life by unifying siloed data sources and leveraging the data to create exceptional, hyper-personalized customer experiences.

Software

Fullpath

This department focuses on the development and execution of digital advertising strategies and analytics to optimize online marketing efforts.

Digital Advertising

This department focuses on ensuring customer satisfaction and facilitating successful usage of products or services, fostering long-term relationships with clients.

Customer Success

The Engineering Team at Fullpath is responsible for designing, developing, and maintaining the company's Customer Data and Experience Platform. This team, comprised of diverse roles including full stack, backend, and frontend engineers, collaborates to create robust, scalable software solutions that integrate and analyze dealer data. They ensure high-quality performance and user experience through rigorous testing and continuous improvement efforts, driving innovation to enhance customer engagement and satisfaction in the automotive industry.

Engineering Team

The Sales Operations team at Fullpath plays a crucial role in optimizing the sales process by analyzing data, refining sales strategies, and supporting the sales team with the resources they need to succeed. They work collaboratively to streamline operations, ensure effective communication between teams, and enhance revenue generation efforts through data-driven insights and customer engagement strategies. By leveraging their expertise in sales performance and customer data, they help drive growth and improve the overall efficiency of the sales cycle.

Sales Operations

This department focuses on the design, implementation, and maintenance of software applications and systems.

Software Development

The Customer Success Team at Fullpath is dedicated to ensuring that clients maximize the value of the Customer Data and Experience Platform. They provide expert guidance, proactive support, and personalized solutions to help automotive dealers effectively leverage their data, enhance customer experiences, and drive long-term success. With a focus on relationship-building and satisfaction, the team collaborates closely with clients to address their needs and foster customer loyalty.

Customer Success Team

The Leadership Team at Fullpath is responsible for setting the strategic direction and vision of the company, overseeing operational and financial performance, and driving innovation in customer data solutions. This diverse team collaborates to align business development, marketing, technology, and customer success initiatives to enhance the overall customer experience in the automotive industry, ensuring Fullpath remains a leader in its sector.

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Other teams

Customer Success

Engineering Team

Sales Operations

Software Development

Customer Success Team

Leadership Team