Fulton
Libie Motchan is a seasoned marketing professional and co-founder of Fulton since January 2020, dedicated to innovative approaches in walking solutions. Prior experience includes serving as Program Director for Brand Health Optimization at IBM, where Libie led the adoption of a multi-touch attribution model and provided consulting to advertising teams. Additional roles at IBM encompassed insights-driven digital marketing strategies resulting in significant traffic growth, as well as development of tools for executive decision-making. Early career experiences include strategic planning and marketing roles at various agencies, contributing to new client acquisitions and the execution of successful marketing campaigns. Libie holds an MBA from The Wharton School and a BS in Mathematics and Psychology from Macalester College.
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Fulton
Fulton Co-founders Libie Motchan and Daniel Nelson met at the University of Pennsylvania while studying for their MBAs at The Wharton School. Fulton is going after the market dominated by Dr. Scholl’s, with the founders saying they want to fill the gaps left between expensive medical orthopedic care and the "crusty" insole aisle at thedrugstore.