Libie Motchan

Libie Motchan is a seasoned marketing professional and co-founder of Fulton since January 2020, dedicated to innovative approaches in walking solutions. Prior experience includes serving as Program Director for Brand Health Optimization at IBM, where Libie led the adoption of a multi-touch attribution model and provided consulting to advertising teams. Additional roles at IBM encompassed insights-driven digital marketing strategies resulting in significant traffic growth, as well as development of tools for executive decision-making. Early career experiences include strategic planning and marketing roles at various agencies, contributing to new client acquisitions and the execution of successful marketing campaigns. Libie holds an MBA from The Wharton School and a BS in Mathematics and Psychology from Macalester College.