Barbara Gulten

Barbara Gulten has a wealth of experience in User Experience Design and Strategy. Barbara began their career in 2001 as a Consultant for the State of Wisconsin, where they created the concept for the Business Wizard Web Application. In the same year, they also worked as a Consultant for Greenbrier & Russel, Inc. and a Senior Consultant for Fujitsu Consulting. From 2002 to 2003, Barbara served as the Information Architect for MyGreatLakes.com Web Redesign and the Usability/User Experience Lead for American Family Insurance. In 2006, they moved on to Shopbop.com/Amazon.com, where they held the roles of Head of UX Design and Research, Mobile Product Manager - iOS, and Usability/User Experience Design. From 2010 to 2017, Barbara worked as the CXO/CMO for Oliv & Te and an Everwise Volunteer Mentor. Lastly, they held the role of Mobile Product Manager for Amazon from 2015 to 2018. In 2018, Barbara founded their own firm, Functionaire, a User Experience Design and Strategy firm.

Barbara Gulten obtained their Bachelors of Business Administration from the Wisconsin School of Business, with a field of study in Information Systems Analysis & Design.