Matt Holitza is a seasoned marketing strategist with over 15 years of expertise in product marketing and automation. Currently serving as the Director of Product Marketing at Functionize, they focus on sharpening positioning and accelerating adoption through impactful initiatives. Previously, Matt held significant roles at UiPath, IBM, and several other companies, where they successfully drove revenue growth, developed content strategies, and led transformative marketing initiatives. Their accomplishments include expanding UiPath into the Test Automation market, achieving a remarkable 193% revenue growth at IBM, and creating innovative go-to-market frameworks that resonate with diverse audiences.
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