Rob Goodall

Rob Goodall is the Lead Credit Risk & Analytics at Fund Ourselves. Rob has over 10 years of experience in credit risk and analytics.

Rob started their career at Lloyds Banking Group as a Senior Risk Analyst. Rob was responsible for implementation of an affordability calculation process to the granting of overdraft limit. Rob also ensured that Lloyds overdraft strategies were correctly implemented on the integrated Lloyds / HBoS platform. In addition, they created and automated MI for both Lloyds TSB & HBoS on the integrated data platform.

In 2012, Rob joined Vanquis Bank as a Senior Credit Analyst. Rob was responsible for designing and developing models for customer behavior, including acquisition, cross-sell, up-sell, and retention. Rob also developed models to identify opportunities to improve customer lifetime value and reduce customer attrition.

In 2016, Rob joined Fund Ourselves as Lead Credit and Risk Analytics. In this role, they were responsible for the design of the lending policy, including credit risk policy, scorecard, affordability assessment, fraud & ML policy. Rob also documented the policy as part of the submission for FCA approval and coded all policies for full impact assessment and testing.

In 2021, Rob was promoted to Credit Risk & Analytics Manager at Fund Ourselves. In this role, they are responsible for leading a team of analysts to provide insights and recommendations to improve credit risk management across the business.

Rob Goodall has a BSc in Statistics & Applied Maths from the University of KwaZulu-Natal. Rob also has a Matric certificate from Northwood High School. Additionally, they have a certification from DataCamp in Introduction to R.

Rob Goodall reports to Nadeem Siam, CEO & Co-Founder. They are on a team with Tala Fattal - Head of Finance, David Green - Head of Brand & UX, and Edouard Abdulhak - Head of Growth & Strategic Partnerships.