The venture studio solving LATAM's fundamental problems so that people can thrive, not just survive. We enable microbusinesses with technology.

Our startups make use of EdTech, FoodTech, CleanTech and BeautTech to build solutions that strengthen Latin America's microbusinesses along the value chain. 

Our portfolio: 
 
Simón (https://holasimon.ai/) - The tiktok-style learning app to train small retailers along corporates’ value chains. 

ékole ( https://ekole.cool/) - The conscious and democratic brand of healthy snacks and groceries, built with small local producers.

Voalá (https://somosvoala.com/) - The franchise & community-powered marketplace for female-owned beauty salons. 

Reciclamos Juntos (https://reciclamosjuntos.com/) -  The end-to-end plastic recycling service empowering informal waste collectors to connect waste generators with buyers. 

EdTech

Fundamental

Fundamental's headquarters in Mexico City, Mexico

Corentin Larue

Maxime Braun

Dulce María Hernández Rojas

Matthieu Dahirel

Sarah Linder

Jorge Martinez Mora

Giovana Hernández Constantino

The Business Design Team at Fundamental is responsible for conceptualizing, developing, and refining innovative business models that align with the company’s mission of empowering Latin American microbusinesses through technology. This team plays a critical role in market research, user experience design, and strategic planning across the company's diverse portfolio in EdTech, FoodTech, CleanTech, and BeautyTech. By collaborating closely with other teams and stakeholders, the Business Design Team ensures that each startup within Fundamental’s portfolio delivers impactful, user-centered solutions.

Business Design Team

The Leadership Team at Fundamental directs and oversees the company's strategic initiatives, ensuring alignment with its mission to empower microbusinesses in Latin America. The team, consisting of the Chief Financial Officer, Managing Director & Co-founder, and Chief Technology Officer & Co-founder, collaborates to secure funding, drive technological innovation, and manage overall operations. Their combined expertise guides the venture studio's startups in EdTech, FoodTech, CleanTech, and BeautTech sectors, fostering sustainable solutions that address regional challenges and enhance the socioeconomic landscape.

Fundamental

Org chart

Teams

Business Design Team

Leadership Team

Offices

Fundamental

Org chart

Teams

Business Design Team

Leadership Team

Offices

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