Armando Serna is a seasoned professional in the entertainment and business sectors, currently serving as CEO of Bela Entertainment since October 2022, managing notable clients like Arigameplays and Aria Bela. With a strong background as Director General at SAHARIS POP CULTURE since January 2007, Armando focuses on project planning, social media, brand development, and business diversification. As Principal Chief Executive Officer at BACKSTAGE MX since January 2020, Armando has introduced innovative experiences and continuous improvement processes. Additionally, Armando has represented Funko in Mexico since January 2012 and founded Hot Ticket in August 2009, overseeing event commercialization and brand identity development. As the founder of HOT RECORDS since January 2014, Armando is committed to nurturing urban talent in Mexico. Armando's earlier experience includes management and marketing roles at MCDAVO from September 2013 to August 2017. Armando holds a degree in Marketing from Universidad Regiomontana S.C., graduated in 2010.
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