Alison Caston

Head Of Guest Acquisition at Funlab

Alison Caston has a diverse work experience spanning different roles and industries. Alison started their career in 2012 as a Media Relations Assistant at Goldeneye Media before moving on to work as an Account Coordinator at MWC Media. In 2013, Alison joined the Alcohol and Drug Foundation as a Marketing and Communications Officer, and later became a Digital Marketing Coordinator. Alison then transitioned to Funlab Pty Ltd in 2016, where they worked as a Social Media & Digital Content Manager before taking on the role of Digital Marketing Manager. More recently, Alison has progressed to become the Group Manager and eventually the Head of Guest Acquisition at Funlab Pty Ltd.

Alison Caston has a diverse education history. In 2009, they attended Monash University, where they pursued a Bachelor of Business & Commerce and a Bachelor of Communications, focusing on Marketing & Communications. Alison successfully completed their degrees in 2012. In 2015, Alison enrolled at CIM | The Chartered Institute of Marketing and earned a Diploma in Digital Marketing. Alison further enhanced their marketing expertise by attending the AdSchool Australia in 2019, where they specialized in Advanced Strategic Marketing Planning. Alison also participated in Marketing Week Mini MBA in 2022, completing a program in Marketing with Mark Ritson. Additionally, in 2003, they studied at Luther College in Melbourne, although specific details about their degree or field of study are not provided.

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