Ricardo Lima

Ricardo Lima is a seasoned measurement consultant currently employed at Funnel since March 2025. With a robust background in economics and data analysis, Ricardo has held various roles, including Senior Data Analytics Lead at Arla Foods, Data Scientist at Viaplay Group, and several positions at H&M, focusing on commercial and customer analysis. Prior experiences include roles as a teaching assistant at Stockholm University and a digital author at McGraw-Hill Education. Ricardo's early career involved internships at ANBIMA and Vale, where contributions included economic forecasting and implementing compensation strategies. Academic credentials include a PhD and Master's degree in Economics from Stockholm University, as well as a Bachelor's degree in Economics from Universidade Federal Fluminense.