FunnelFuel
Chenal Frederick is a seasoned finance professional with extensive experience in financial management and control across various sectors. Currently serving as Financial Controller at FunnelFuel since October 2024, Chenal previously held the same title at Clarity from March 2023 to October 2024. Prior roles include Commercial Finance Manager at W Communications, COO at Mixology Communications, and Interim Financial Controller at LUCHFORD. Chenal has a strong background in preparing financial statements, budgeting, payroll processing, and implementing financial systems. With experience in managing financial operations for multiple entities and leading finance teams, Chenal has a proven track record in delivering accurate financial reporting and analysis. Educational qualifications include a Bachelor of Arts in Business Studies with a specialization in Professional Accounting from the University of Westminster.
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FunnelFuel
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FunnelFuel powers the growth of the World’s largest B2B clients. Fuelled by insights, powered by a bespoke B2B technology stack and enabled by complete sector specialism. Journey, our bespoke B2B insights platform combines; 1. B2B specific cookieless web analytics (100% data capture) to accurately give marketers a true un-sampled handle on their onsite engagement 2. Deep Martech integrations with 6 attribution models to measure multi-channel paid-media performance, enabling dynamic media planning and execution 3. B2B traffic de-anonymisation and named accounts (ABM) tracking to scientifically inform TAL building and to measure your Account Based Marketing execution 4. Conversion rate optimisation tools including A/B testing, session recordings and heatmaps to optimise your landing pages to perform optimally 5. AI tag management which helps fire wider adtech tracking/conversion pixels optimally against B2B specific goals, helping empower built-for-B2C AI optimisation engines to perform better for B2B goals and outcomes. The FunnelFuel programmatic Demand Side Platform (DSP) is a dedicated B2B bidder, bringing named account targeting, B2B Dynamic Content Optimisation (DCO), B2B contextual and exclusive sector supply. The FunnelFuel managed service media team, with decades of combined B2B experience, synergises with our sector-specific adtech to deliver a best in class experience for B2B marketers, globally. We help brands deliver more efficient, targeted and precise paid media delivery across programmatic display, video, Digital out of Home (DooH) and television.