FunnelFuel
Daniel Shaw has a diverse work experience spanning over two decades. Currently, they are the Founder and CEO of FunnelFuel, a position they assumed in 2023. Prior to this, from 2013 to 2020, they founded Encore Digital Media, an agency specializing in programmatic advertising. At Encore Digital Media, they led a team to provide successful and targeted brand-led media campaigns.
Before founding Encore Digital Media, Daniel worked at IDG UK as the Media Services Director from 2011 to 2013. In 2010, they held the position of Publisher and Head of Strategic Marketing Services at IDG, responsible for the UK operations of the IDG TechNetwork. During their time at IDG, they demonstrated strong leadership and helped the company achieve significant growth.
From 2006 to 2009, Daniel held multiple roles at IDG, including Associate Publisher, Ad Director, and Sales Manager for PC Advisor. During their tenure, they successfully transitioned the sales team from print advertising to online sales, significantly increasing revenue.
Daniel's career began in 2001 at VNU as a Major Client Manager. With a breadth of experience in various roles and industries, Daniel Shaw has proven himself as a capable and successful professional.
Daniel Shaw attended King's College London from 1995 to 1998, where they earned their LLB (Hons) degree in Law.
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FunnelFuel
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FunnelFuel powers the growth of the World’s largest B2B clients. Fuelled by insights, powered by a bespoke B2B technology stack and enabled by complete sector specialism. Journey, our bespoke B2B insights platform combines; 1. B2B specific cookieless web analytics (100% data capture) to accurately give marketers a true un-sampled handle on their onsite engagement 2. Deep Martech integrations with 6 attribution models to measure multi-channel paid-media performance, enabling dynamic media planning and execution 3. B2B traffic de-anonymisation and named accounts (ABM) tracking to scientifically inform TAL building and to measure your Account Based Marketing execution 4. Conversion rate optimisation tools including A/B testing, session recordings and heatmaps to optimise your landing pages to perform optimally 5. AI tag management which helps fire wider adtech tracking/conversion pixels optimally against B2B specific goals, helping empower built-for-B2C AI optimisation engines to perform better for B2B goals and outcomes. The FunnelFuel programmatic Demand Side Platform (DSP) is a dedicated B2B bidder, bringing named account targeting, B2B Dynamic Content Optimisation (DCO), B2B contextual and exclusive sector supply. The FunnelFuel managed service media team, with decades of combined B2B experience, synergises with our sector-specific adtech to deliver a best in class experience for B2B marketers, globally. We help brands deliver more efficient, targeted and precise paid media delivery across programmatic display, video, Digital out of Home (DooH) and television.