BC Zhang is an experienced professional in user experience and strategic development within the gaming industry, currently serving as the Head of User Experience at FunPlus. Previously, BC Zhang held senior positions at NetEase Games, including Senior Director of Consumer Insights & Strategy Development and Director of the Game Assessment Center. Additionally, BC Zhang worked as a BD Manager at 快钱支付清算信息有限公司 and as a Product Manager at Ctrip.com. BC Zhang holds a Master of Engineering in Internetworking from KTH Royal Institute of Technology and a Bachelor's degree in Information Technology from Vaasan ammattikorkeakoulu VAMK University of Applied Sciences.