Elisa Yu

Elisa Yu is an experienced professional in business development and marketing within the mobile gaming industry. Currently serving as a Senior BD Manager at 趣加游戏 since July 2020, Elisa focuses on developing strategic partnerships with major platforms and App Stores for global mobile game publishing. Previously, as Head of Marketing at 酷都网络, Elisa managed business development and user acquisition strategies. At Cheetah Mobile, Elisa held the position of Senior BD Manager for Global Strategic Partnerships, working with leading companies such as Google and Facebook on IAA monetization. Earlier roles at Changyou.com included Business Development Manager and Product Operation Manager, where Elisa focused on ad network relationships and market analysis for web and mobile games.