Yahong Hsu

Yahong Hsu is a seasoned User Acquisition Manager with extensive experience in digital marketing and user acquisition strategies, currently employed at FunPlus since January 2021. Prior to this role, Yahong served as Marketing Manager at bilibili Group and held user acquisition positions at Lilith Games, SZN Interaction Entertainment Holding Limited, and Iwplay World Interactive Entertainment Technology Co., Ltd. Throughout these roles, Yahong developed and executed marketing strategies and budgets for both online and mobile games, focusing on lifetime value (LTV) targets. Yahong's career began as a Marketing Specialist at National Taiwan University, and Yahong holds a Bachelor's degree in Business Administration from the same institution.