Funrise is a global innovator and industry leader in the design, manufacturing, marketing and distribution of toys worldwide. Delivering fun for kids of all ages, Funrise portfolio consists of its own brands including BFF BRIGHT FAIRY FRIENDS™, GAZILLION®, MIGHTY FLEET™, FART NINJAS™ and RAINBOW BUTTERFLY UNICORN KITTY™, as well as licensed properties from premier partners.

Funrise is headquartered in Van Nuys, CA, with additional U.S. offices and showrooms in Minneapolis, MN and Bentonville, AR, and international offices in Canada, Mexico, United Kingdom, France, Spain, Australia and Hong Kong. Funrise is a wholly-owned subsidiary of Matrix Holdings Limited.

Consumer Goods

Manufacturing

Toys

Funrise

Funrise's headquarters in Van Nuys, CA, United States

This department focuses on developing and managing the brand's identity and strategy.

Brand Development

The Design Team at Funrise is responsible for conceptualizing and creating innovative toy designs that bring the company's vision to life. This team collaborates closely to develop product aesthetics, packaging, and branding for both Funrise's proprietary brands and licensed properties. They ensure that each toy not only meets high creative and safety standards but also delivers joy and excitement to children globally.

Design Team

This department manages relationships and strategies for key national accounts across various markets.

National Accounts

This department oversees sales strategies and client account management across various regions.

Sales Management

This department is responsible for overseeing the design and development processes for various product lines.

Design and Development

The Sales and Marketing Team at Funrise is responsible for driving revenue growth and brand recognition for the company's diverse portfolio of toys. This team manages relationships with key retail accounts, oversees regional and international sales efforts, and crafts marketing strategies to enhance brand positioning across various platforms. They focus on promoting both proprietary and licensed toy brands, leveraging social media, creative campaigns, and strategic partnerships to reach target audiences globally.

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Other teams

Design Team

National Accounts

Sales Management

Design and Development

Sales and Marketing Team