Melanie Hall

Melanie Hall is currently the Research & Experimentation Practice Lead at Further, where they lead a team of experts in delivering testing solutions across strategy, development, and analysis. Previously, they served as a Senior Manager for Digital Customer Experience at American Express and as Global Site Optimization Testing Manager at Dell, where they managed complex testing initiatives and fostered cultures of experimentation. With a strong background in project management, Melanie also worked as a Disaster Recovery Program Manager at Seton Family of Hospitals, developing and maintaining critical recovery programs. Their expertise lies in crafting data-driven learning roadmaps and aligning measurable outcomes with organizational goals.