Fredrik Samuelsen is currently the Head of Sports at Fuse, a leading global sports and entertainment agency, where they consult with brands to identify, negotiate, and activate sports and entertainment rights. Previously, Fredrik held several roles including Commercial Leader at the Norwegian Athletic Federation, where they achieved significant growth in commercial revenues. With a Master's degree in Sponsorship from Norges idrettshøgskole, Fredrik's experience also includes project management in marketing for events like the World Cup Holmenkollen and various sales positions across different industries.
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