Colton Ray

CEO at FUSE Autotech

Colton Ray has 20 years of experience in the retail automotive industry. Prior to his work as CEO, Colton revolutionized Walser Automotive Group’s inventory acquisition, pricing strategy, marketing and loyalty initiatives while serving as Chief Merchandising Officer. Colton’s expertise in strategic partnerships, technology and automation was key in developing cutting edge, industry leading software to enhance Walser’s progressive sales process.

Timeline

  • CEO

    Current role