Brendan Reed is a skilled Product Strategist at Future Friendly since September 2021, with a strong background in user experience design and education. Previous experience includes a short-term role as a UX Design Consultant at Pan Pacific Travel, where Brendan led a design sprint to revamp a consumer-facing interface for a B2B travel company. Brendan also participated in a design sprint for SydneyGO, aiming to enhance engagement with Sydney's cultural offerings, and conducted a heuristic evaluation for Gertrude & Alice to improve online sales. Earlier experience as a Classroom Teacher at Sydney Catholic Schools provided valuable communication skills, particularly in managing stakeholder relationships. Brendan holds a User Experience Design Immersive certification from General Assembly Australia and a Bachelor's degree in Education from The University of Notre Dame Australia.
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