Chris Baker

Chris Baker is a digital strategy expert and transformational leader in customer experience, currently serving as the Digital Customer Director at Future since 2024. Previously, Chris held various roles including Head of Digital Product & Development at Unite Students, where they oversaw the creation of the UK's first student accommodation app, and led significant digital initiatives as the Head of Technology & Digital Product at The AA. With a background in digital marketing and brand consulting across multiple companies, Chris has consistently focused on customer-centric innovations and agile delivery methods throughout their career.