François Hutter is an experienced professional in advertising and monetization strategies, currently serving as the Director of Future Elevate at Future plc since November 2015. In this role, François focuses on developing data-driven strategies to enhance advertising revenue, leveraging expertise in Ad Yield Analytics and First-Party Data. Previously, François held positions at Purch, where responsibilities included directing programmatic revenue and optimizing yield through technology, as well as managing strategic partnerships. François's career began at TigerDirect Business, overseeing eCommerce and customer acquisition efforts. François holds an MBA from Laurentian University and a Bachelor's Degree from ESC Rennes School of Business.
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