Sophie Bird

Sophie Bird is an accomplished audience development manager with extensive experience in editorial roles across various media platforms. Currently at Future since March 2020, Sophie leads a team of nine as the Audience Development Manager and has redefined site strategy while implementing effective SEO and EEAT workflows to enhance brand visibility and growth for GoodTo. Previous roles include editor positions at PetsRadar and Fit&Well, where challenges included establishing traffic and revenue for new sites. Sophie's background also features significant work on Top Ten Reviews, focusing on recovering content quality and ranking improvement, alongside a secondment at TechRadar aimed at expanding home coverage. Earlier in the career, roles at SoPublishing and Leukaemia Care provided foundational experience in editorial leadership and communications. Sophie holds a first-class BA Honours degree in English Language and Linguistics from the University of Gloucestershire and is currently pursuing a management program through Multiverse while also holding a Level 3 Diploma in Journalism from the NCTJ.