Karl Nilsson

Karl Nilsson is an experienced marketing professional with a strong background in performance marketing and digital acquisition strategies. Currently serving as the Head of Performance Marketing at FutureLearn since March 2024, Karl leads marketing efforts across consumer and OPM segments. Prior roles include Head of Demand Generation at Arden University, where responsibilities encompassed managing a £7M+ paid media budget, and Brand Manager for International Markets, focusing on global student acquisition. Karl previously held positions at the London School of Business and Finance as Product Marketing Manager and at BPP University in various marketing roles. Additionally, Karl worked as a freelance digital marketing consultant, providing expertise to startups and SMEs. Karl holds a Postgraduate Diploma in Marketing from CIM and a Bachelor's Degree in Business Administration from Prague University of Economics and Business.