Will Prior is currently the Commercial Director at Fuze, a position they began in 2024. Previously, they held roles in various companies including Operations at BMG, A&R at both Good Soldier and Concord, and Senior Talent Manager at Insanity Group. Will's experience also encompasses artist management with Three Six Zero and management assistance with 84 World. They enhanced their expertise through education, completing Marketing and Brand Management Mini MBAs with Mark Ritson in 2021 and 2022, respectively, as well as earning a BA Honours in Philosophy from Newcastle University in 2022.
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