James Cave is the co-owner of FWD Ecommerce, where they specialize in outsourced growth and optimization strategies for ecommerce businesses. With extensive experience in both in-house ecommerce and consultancy roles, they have developed a diverse skill set that includes conversion rate optimization, SEO, and marketing strategy. Previously, James held positions such as Head of Ecommerce Trading at Mzuri Group and Head of Ecommerce & Digital Marketing at Ulster Weavers, where they achieved significant growth across multiple sales channels. James holds a Bachelor of Laws (LLB) degree from Queen's University Belfast.
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