Kristi leads FYIsoft’s marketing strategy and execution, with responsibility for branding, communications, content, digital marketing, sales enablement, and channel support. Throughout her career, Kristi has led lean, successful marketing teams for several technology-driven companies in SaaS and FinTech to achieve record-breaking sales growth. Kristi holds a B.S. in Business from Truman State University and an M.B.A. in Marketing and Entrepreneurship from DePaul University.
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