Heidi Baez

Heidi Baez is the Founder and CEO of Fynance, where they shape the company’s vision and drive its strategic direction. With over 20 years of experience in various finance roles, Heidi has served as the EMEA Director of Finance and CFO at Alliance Laundry Systems LLC, overseeing financial planning and processes across multiple regions. They previously held significant financial positions at prominent organizations, including Alcoa and CSI Closure Systems International, focusing on financial assessments and operational efficiencies. Heidi's educational background includes a Global MBA and a specialized Master’s degree in Business Cost & Budgeting Control.