Alia Soni

Alia Soni is a skilled content professional currently serving as a Senior Content Associate at Fynd, focusing on B2B content for retail SaaS products, employer branding, and internal communications. Co-founder of Knobby Knuckles, an Instagram business specializing in handmade crochet and knit items, Alia handles social media, marketing, and customer service. Previously, Alia worked as a Brand Writer and Marketing Strategist for STAC Fine Jewellery, managing all copy and content creation. Arising from a diverse background, Alia's earlier experience includes roles as a Copywriter, Content Writer intern, and Freelance Writer, complemented by a strong educational foundation in Psychology with a Master of Arts from the University of Mumbai. Recently, Alia has been featured in Vogue India.