FȲTA™ is a first-of-its-kind plant-based sports and active nutrition brand designed to optimize athletic performance, health and environmental sustainability.  

Founded by “The Game Changers” documentary producer and The Ultimate Fighter winner, James Wilks, FȲTA utilizes an advanced protein blend made from two ancient grains: whole-ground lupin, an ancient, soil-regenerating bean, and EverPro®, an upcycled protein made from barley and rice. EverPro was developed by AB InBev’s sustainable ingredient business, EverGrain™.

FȲTA launched in June 2023 and offers three flavors of its Elite Plant Protein — Creamy Chocolate, Café Latte and Caramel Vanilla. To learn more about FȲTA’s revolutionary new foodline, visit https://fyta.com/.

FȲTA

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