Allison Horrell

Allison Horrell is a Senior Product Designer at G2, where they lead design efforts to enhance user experiences, notably launching a product redesign that improved conversion rates by 20%. They previously held the role of Senior Product Designer at theSkimm, where they orchestrated product vision and strategy, significantly increasing user engagement. With a background as a Product Designer at Texas Monthly, they successfully redesigned a mobile app that expanded its user base from 300 to 8,700. Allison earned a Bachelor's degree in Marketing and Public Relations from Kansas State University in 2015.