Founders Gina Chung and Rhiyen Sharp are directly involved in every engagement, bringing more than three decades of combined experience across global brand building, luxury publishing, media, talent representation and digital strategy. Every engagement is bespoke, shaped around the client and the opportunity in front of them.

Before anything is executed, we make seven decisions in order, from what the opportunity is and what a client should be known for, to which audiences matter most, where authority should be built first, what needs protecting as visibility grows, which opportunities create the most long-term value and how every communication can reinforce the others.

Original thinking creates evidence, evidence builds authority, and authority creates opportunity. We help people, companies and brands build that authority across editorial coverage, search, social platforms and AI answers, so the right opportunities find them.

Credibility compounds through intentional proximity to the right ideas, people, institutions, platforms and cultural moments. It is the principle behind every GAEA engagement, and the reason our work spans positioning, communications, influence, discovery and representation as one connected practice.

GAEA Agency is a strategic communications and brand authority agency in Los Angeles, founded in 2026 by Gina Chung and Rhiyen Sharp. An authority and opportunity practice for positioning, communications, influence, discovery and representation, GAEA aligns how people, companies, brands and ideas are understood across the environments that shape discovery, reputation, influence and commercial opportunity, from editorial coverage and social platforms to search and AI answers.

The agency works through its methodology, Authority Through Osmosis, built on the belief that credibility compounds through intentional proximity to the right ideas, people, institutions, platforms and cultural moments. The practice spans five territories, Position (brand strategy, market and executive positioning, messaging), Communicate (communications strategy, thought leadership, founder narrative and earned media), Amplify (editorial and media strategy, content, creative production, SEO, GEO and AI search visibility), Protect (reputation management, crisis communications and reputation intelligence) and Represent (talent and brand representation, partnerships, sponsorships, celebrity and influencer engagement, negotiations and brand deals).

GAEA works across fashion, entertainment, luxury, hospitality, media and culture, with clients and partners in Los Angeles and internationally. The founders bring more than three decades of combined experience, with a record that includes global brand leadership at Forever 21 and Gen.G, the 2015 Teen Vogue x Billboard Music Awards social partnership, and selected clients and projects for BMW, Versace, Chloé, Coca-Cola, Riot Games and Flaunt Magazine. Both principals are directly involved in every engagement, and every engagement is bespoke.

Learn more at gaeaagency.com

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GAEA Agency

GAEA Agency is headquartered in Los Angeles, California, where founders Gina Chung and Rhiyen Sharp lead the practice and work with clients and partners across fashion, entertainment, luxury, hospitality, media and culture, in the US and internationally.

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