Sofia Brander

Sofia Brander has a diverse work experience spanning several industries. Sofia began their career in 2010 as a Sales Representative for Brander Sports AB, where they worked until 2011. In 2008, they joined Brander Retail AB as a Store Saleswoman and later became a Purchase Manager. From 2011 to 2013, they worked as a Marketing Manager for Brander Bolagen.

In 2013, Sofia transitioned to the role of Retail and Concept Manager at SportStyle women only, a brand store for active women. Sofia managed the store and curated an exclusive selection of international brands for female athletes. Sofia held this position until 2017.

Following their time at SportStyle women only, Sofia took on the role of Brand Manager and Content Creator for Lorna Jane, Lolë & Gaiam from 2014 to 2019. Sofia was responsible for managing the brands in Sweden, Norway, Denmark, and Finland. Additionally, they worked as a Concept Manager at NK Women Sport, Tjejsport Göteborg AB from 2016 to 2019. Sofia'sresponsibilities included concept design, visual merchandising, purchasing, and maintaining relationships with suppliers.

In 2019, Sofia joined Gaiam as a Content Creator and Marketing Manager. Sofia planned, created, executed, and evaluated content to strengthen Gaiam as a brand across multiple platforms. Sofia also designed the company's graphic profile and strategically planned marketing activities.

Most recently, Sofia started their own company, Sofia Brander Livsstilsfotografen AB, in 2018. Sofia works as a lifestyle photographer, capturing product, campaign, and portrait images for businesses, as well as maternity, couple, family, and wedding photos for individuals.

In 2022, Sofia briefly worked as a Content Creator for LIVLY AB.

Throughout their career, Sofia has demonstrated their versatility and skill in various roles, from marketing and branding to retail management and content creation.

Sofia Brander obtained their Bachelor's degree in Textile Economics from the Swedish School of Textiles, where they studied from 2011 to 2014. In 2013, they briefly attended the Copenhagen Business School to further explore marketing, consumer behavior, and business within the European Union, although they did not complete a degree at this institution.