John Knapman

John Knapman is the Media Strategy Director at Gain Customer Science, collaborating with a talented team to support over 100 retail and direct brands in leveraging customer data for growth. With 18 years of experience in creating and implementing marketing and customer contact strategies, Knapman specializes in direct-to-consumer tactics, performance marketing, and data analytics. Previously, Knapman held various strategic roles at Wunderman UK, Dudley Jenkins, and Jaywing, among others, honing skills in media planning, acquisition forecasting, and customer insight.