Peter Kay is a Principal Strategy Consultant at GAIN, where they focus on integrating user experience (UX) with performance insights to create impactful digital solutions. With extensive experience in digital strategy, they previously held roles as a Senior Intensive Care Nurse at the NHS and as a Managing Director at Horizon Home Information Services. Peter has also contributed to social media strategy as both a Social Media Analyst and Director for various organizations. They hold a degree in Nursing from the University of the West of England and continue to advance their expertise in the fields of UX, analytics, and SEO.
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