Sam Irvine is a Principal Experimentation Consultant at GAIN, where they focus on driving experimentation and insights for client conversion rate optimization (CRO) strategies. With a strong B2C background, Sam has worked across various industries, including technology, e-commerce, SaaS, and financial services. Previously, they served as a Police Officer with the Metropolitan Police, gaining experience in serious and complex crime investigations. Sam has also held multiple roles at GAIN, where they led experimentation strategies and managed cross-functional teams to achieve business goals.
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