Mike Williams is a Senior Consultant and Partner at GainingEdge, where they specialize in destination development for the MICE (Meetings, Incentives, Conventions, and Exhibitions) market. With over 30 years of experience in the leisure and business events industry, their expertise includes convention bureau development, business development projects, and strategic planning. Previously, Mike served as General Manager of Sales and Marketing for the Melbourne Convention + Visitors Bureau, where they contributed to the development of AIME, a leading business events trade show in the Asia Pacific. Mike has also held senior marketing roles with Tourism Australia and has provided consultancy services across various global regions. They are currently pursuing a Bachelor of Business in Hotel Management at Victoria University.
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