Matt Kelley

Matt Kelley has over 25 years of experience in the digital marketing and advertising industry. Matt began their career in 1994 as an Account Manager at DDB Needham/Tracy Locke, where they led the development and execution of marketing strategies for Pepsi New Products. In 1996, they moved to Levenson & Hill as an Account Executive. In 1997, they joined Ogilvy & Mather as an Account Supervisor, where they developed marketing communications strategies and led implementation for GTE Corporation. In 2000, they moved to Leo Burnett as an Account Director, where they led the development of a new brand value proposition, positioning, and marketing plans for Gateway Business & Residential divisions. In 2003, they joined Leapfrog Online as Senior Vice President, General Manager, where they led a team of 25+ overseeing digital marketing strategy, planning, and management across Fortune 500 telecommunications clients. In 2016, they moved to iProspect as SVP, Consumer Experience, where they led consumer experience strategy, planning, management, and analysis for iProspect's client base. In 2021, they joined GainShare Performance Marketing as EVP, Digital Marketing & Analytics, where they specialize in delivering new customers for challenger brands and category disruptors.

Matt Kelley received a Bachelors degree in Journalism from the University of North Texas.