Roy Spence is a seasoned professional with extensive experience in purpose-driven leadership and consulting. As a Senior Advisor at Gallup since February 2012, Roy collaborates with global teams on strategic initiatives that focus on the mission and purpose of prominent companies and institutions. In addition, as Co-Founder and CEO of The Purpose Institute since February 2008, Roy dedicates efforts to helping individuals and organizations discover and embody their Purpose, emphasizing the positive impact on those they serve. Furthermore, Roy co-founded GSD&M in August 1971, where leadership has contributed to the growth of notable brands including "Don’t Mess with Texas," Southwest Airlines, and Wal-Mart. Educational credentials include studies at The University of Texas at Austin.
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