Gambit Master Consultancy is a strategic growth and marketing leadership practice that helps businesses scale through CEO-level marketing expertise — delivered through Sri Lanka’s first structured Fractional CMO model.

We partner with mid-sized companies, founder-led businesses, and emerging corporate brands that need senior marketing direction but do not require (or cannot justify) a full-time CMO. Through a flexible monthly retainer, we provide:

Marketing leadership at C-suite level

Brand strategy and communication architecture

Digital and performance marketing guidance

Sales & marketing alignment

Team and agency oversight

90-day growth planning & KPI dashboards

New product, innovation, and go-to-market strategy

Our focus is simple:

Transform brands, accelerate revenue, and bring discipline, clarity, and leadership to marketing functions.

Gambit is led by Nuwan Widyapathige, an award-winning business leader with over 20 years of experience across Unilever, Softlogic, Hemas, Printcare, and EWIS — including achievements such as:

20x e-commerce growth at Softlogic Retail

Softlogic Life’s rise into the Top 50 Most Valuable Brands (242% brand valuation growth)

Multiple global and local marketing awards (WARC New York, CMO Asia Singapore, Smarties APAC, SLIM Brand Excellence, Effie Awards)

Today, Gambit brings this experience into a curated set of services, combining strategic thinking with hands-on execution support to help businesses build stronger brands, better marketing engines, and sustainable growth systems.

Our mission:

To give Sri Lankan companies access to world-class marketing leadership — without the cost, risk, or constraints of hiring a full-time CMO.

Gambit Master

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