LG

Lee Gwilliam

SVP Commercial at Gambling.com Group

Lee Gwilliam has a diverse work experience spanning different industries. Lee started their career in 2001 as an Area Manager for Betterware Ltd, where they recruited, trained, and led a team of distributors. In 2004, they became a Business Development Manager for Raid UK Ltd, responsible for rebranding the product range and developing new business opportunities. From 2007 to 2009, they worked as a Sales & Marketing Manager for AV Logik Ltd, focusing on business development in the UK and Ireland.

In 2009, Gwilliam joined Thompsons Limited as a Sales & Marketing Manager, where they led sales and marketing strategies, supervised teams, and developed content and promotional materials. Lee also played a key role in redesigning the company's e-commerce structure and introducing new products.

From 2012 to 2015, Gwilliam ventured into entrepreneurship and founded Extreme Car Audio, a physical store and e-commerce business with a focus on social media penetration.

In 2015, they joined Aspire Global as an Online Casino CSD Agent, gaining frontline iGaming customer experience. Lee interacted directly with customers and provided support across various channels.

Gwilliam then worked at Blexr from 2016 to 2018, initially as a Web Content Editor and Email Marketer, gradually taking on responsibilities as an Account Manager and Head of Commercial. In these roles, they oversaw all commercial tasks, guided commercial growth, and managed the transition of account management responsibilities.

Since 2018, Gwilliam has been with Gambling.com Group, starting as a VP Operations before progressing to VP Casino and Acting VP Commercial (EU). Lee focused on improving operational effectiveness and efficiency, developed strategies for casino products, and set long-term product visions.

Most recently, Gwilliam has been serving as the SVP Commercial for Gambling.com Group. The specific roles and responsibilities for this position are not provided in the given information.

Lee Gwilliam attended Middlewich Comprehensive from 1992 to 1998, followed by Middlewich High School from 1992 to 1998.

Links

Previous companies

Blexr logo

Timeline

  • SVP Commercial

    January, 2024 - present

  • VP Commercial (global) & Casino

    January, 2022

  • VP Casino, Acting VP Commercial (eu)

    January, 2021

  • VP Operations

    September, 2018

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