Rob Tieben

Rob Tieben is the Founder and Creative Director of Game Solutions Lab, established in January 2017, focusing on using interactive technology to positively influence behavior. As the Owner and Design/Research Consultant at Idee Brouwerij since March 2014, Rob specializes in developing interactive systems centered on motivation and playful interactions. In addition, Rob has served as Treasurer and board member for Scouting St. Aloysius, optimizing the organization's financial health. Academic roles include lecturing and coaching at Eindhoven University of Technology and Fontys University from September 2010 to February 2015, where Rob contributed to students' projects and curricula. With a PhD in Industrial Design from Eindhoven University of Technology, complemented by a Masters and Bachelor in the same field, Rob's expertise also extends to design research on human-robot interaction, as evidenced by a design research internship at Mobile Life Centre.