In a rapidly evolving digital landscape, Europe's video game industry ecosystems (EVGIE) face a critical challenge: the need for a more profound integration with traditional and emerging cultural sectors. The disconnect hinders the full potential of EVGIE, impacting economic growth, job creation, and societal cohesion. In this context, the EU-funded GAMEHEARTS project emerges as a beacon of change. With a consortium comprising Salford, Tampere, Vienna, Breda University, Wroclaw University of Economics and Business, and industry leaders like Ubisoft, the project will forge strategic collaborations. Overall, GAMEHEARTS pioneers 'ludic experiences', exploring how video game know-how can drive innovation in the creative and cultural industries. This transformative initiative promises policy recommendations and roadmaps, propelling sustained innovation and economic growth across Europe.

GAMEHEARTS research

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