Marissa Johnson

Marissa Johnson currently serves as a Senior Lifecycle and CRM Associate at Gametime, starting in March 2024. Previously, Marissa held the position of Senior Retention Associate at Brooklinen from August 2021 to March 2024, where responsibilities included collaborating cross-functionally to optimize email and SMS marketing strategies, resulting in significant conversion increases. Marissa also worked as a Retention Associate at Brooklinen, orchestrating multichannel marketing campaigns that enhanced customer retention and revenue. Earlier roles included a Retention Marketing Intern at Thomson Reuters, where Marissa launched an email automation, and a Digital Marketing Intern at Prudential Financial, focusing on engagement strategies for life insurance applications. Marissa holds a Bachelor's degree in Marketing from the University of Minnesota.