Michael Lawrence

Michael Lawrence is a growth and lifecycle marketing leader with 18 years of experience scaling direct-to-consumer and entertainment brands. They have held positions at major companies, including serving as Global Brand Manager at Vivendi Universal Games and leading CRM and lifecycle marketing at Riot Games, where they oversaw strategies that engaged over 150 million players. Currently, Michael owns Digital Marketing Consultants LLC, helping businesses enhance their marketing strategies through data-driven insights. They completed MIT's Applied Data Science Program in 2024, mastering advanced techniques in data analytics.