Tricolor California Auto Group is now GANAS AUTO GROUP.

As a result of the successful completion of a management-led buyout of Tricolor California Auto Group from Serent Capital in June, the Company will be re-branded as GANAS AUTO GROUP.  

Inspired by an aspiration to create the most powerful retail auto brand serving the Hispanic market, GANAS is focused on executing a vision which in many respects can be described as Tricolor v2.0.  Respecting its roots, GANAS will continue the commitment to deliver the highest quality product possible while applying a continuous improvement approach.  Moreover, GANAS intends to enhance and evolve its model to attain new standards for the customer experience---a broader product offering, more creative financing solutions, and an innovative customer-centric rewards program.  

GANAS AUTO GROUP currently operates 5 dealerships in the greater Los Angeles area.

The term "GANAS"​ originates from the Spanish verb "ganar"​ which means literally "to win"​.   Additionally, "con ganas"​ means "with enthusiasm, with effort, with heart"​.  Clearly, the magnitude of the opportunity for this brand in California will compel the Company to embody its new name as it pursues this vision.

GANAS AUTO...
¡HAGAMOS CAMINO!

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Ganas Auto

Ganas Auto's headquarters in El Monte, CA, United States

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