Bruce Batcheller

Chief Operating Officer at Gander Group

Bruce Batcheller has a diverse work experience spanning several industries. Bruce currently works at Gander Group as the Chief Operating Officer, a role they started in May 2021. Prior to this position, they held the role of Chief Financial Officer/Chief Operating Officer at Gander Group from January 2018 to May 2021.

Before joining Gander Group, Bruce was the Owner/Partner of Spark Marketing LLC, a sales, marketing, product development, and branding firm in the CPG market, since June 2011.

Bruce also served as the President of Excel Packaging Corp. from June 2012 to May 2016, where they were responsible for managing all aspects of the company's operations and played a key role in tripling the revenue and increasing margins.

From February 2009 to June 2011, Bruce worked as the Sr. Vice President Sales at Ex-Cell/Croscill/Glenoit, where they managed a sales staff and was involved in budgeting and product development.

Bruce has also held positions such as VP Sales - Rug and Mat Division at Glenoit LLC from September 2004 to February 2009 and National Sales Manager at Cecil Saydah Company from September 1999 to August 2004, where they launched and operated the flooring division.

Bruce'searlier experience includes roles at Homemaker Industries, Army National Guard, Fingerhut, and Target, where they served in sales, merchandising, product control, and officer positions.

Overall, Bruce's work experience showcases their expertise in sales, marketing, product development, and financial management across various industries.

Bruce Batcheller began their education in 1985 at the University of Iowa, where they pursued a Bachelor of Science degree in Journalism and Mass Communication. Bruce successfully completed this program in 1989. Concurrently, from 1986 to 1989, they engaged in a Commission program with the U.S. Army.

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Timeline

  • Chief Operating Officer

    May, 2021 - present

  • Chief Financial Officer/Chief Operating Officer

    January, 2018